Lifecycle Marketing

Traffic. Conversion. Engagement.

Creating a sales and marketing strategy for a business can be daunting. The Lifecycle Marketing model provides a powerful strategic framework yet easy to adapt that you can use to design a marketing plan that will help you attract customers, grow sales and deliver an experience that wows your customers.


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  • Create an ideal customer profile and develop a positioning statement.
  • Use demographic information such as age, annual income and educational attainment. Use psychographic information such as behaviors, hobbies and values.

Attract Interest

  • Attract interest through great content, word of mouth and social media.
  • Other methods to attract interest: SEO, content, ads, PPC, PR direct mail.
  • Utilize lead magnets (coupons, contests, free trials etc.)

Collect Leads

  • Encourage leads to sign up to receive your content.
  • Lead capture methods webforms, contact forms, demo etc.)
  • Organize prospect and customer in- formation (data- base, CRM etc.)


  • Create an experience hat connects to buyers and guides them toward solutions.
  • Answer the questions that customers have before purchasing.
  • Address their con- cerns where they are. (blog, email, social, etc.)


  • Develop a sales process that aligns with your prospects’ buying process.
  • Provide solutions to customer pain points.
  • Use lead scoring, offers, deadlines, calls-to-action, etc.)


  • Implement tactics that align with your sales cycle to close the sale.
  • Make it easy to buy from you (procedures, documents, payments, etc.)

Deliver & Wow

  • Develop a great customer service experience and provide added value that delights customers.
  • Use customer surveys such as NPS scoring to improve customer experience.
  • Wow in the first 30 days (personal thank you notes, emails, etc.)

Offer More

  • Develop a strategy to help generate additional sales and recurring revenue over time.
  • Cross Sell: Create the perfect product or service pairings.
  • Upsell: Special treatment, warranties or monthly programs.
  • New products: New items that will enhance their lives.

Get Referrals

  • Generate referrals by creating incentives for customers who refer you.
  • Ask for referrals (surveys, cards, etc.)
  • Reward customers who refer (discounts, gifts, coupons, etc.)

How can we help you?

We help entreprenurs and small business owners to simplify growth with online courses, digital growth strategies, business automation and masterminds.


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